Aiayu is an exclusive and sustainable brand that wants to create fewer but better products of the highest quality. This makes it easier to make better choices and thus buy less. Aiayu's design is timeless, and always strives to produce the very best version of each and every product, to ensure that you will love and use it for many years to come. Aiayu has existed since 2005 and has always led the way with a wholehearted lifestyle brand, with a focus on natural materials, and always produced with consideration for the environment and working conditions.